Click any film to open it full size, with play, scrub and sound.
Each film introduces the new identity with no old logo: the logomark's creation, the wordmark, colour, favicon, the website and services. All three run 63 s, cut to the same track.
The mark is found inside its own construction, the word is drawn point by point, and the system is specified like a spec sheet.
Two lights meet and something new begins. Soft irises, the mark at enormous scale, letters tracking in, and the live website rising in a browser.
A seed becomes a plant: stem, leaves, and a bud that blooms into the mark. The homepage hero opens out of the mark's circle, and the service icons morph one into the next.
The full brand transformation, from the previous identity to the new one.