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Lockup 1 — Craft Evolution

Full logo · the ignitr treatment

The one you asked for. Finished lockup → typographic guides → stripped to live vector with anchor points → a long travelling shot across every letterform → back out → colour returns. Bone on Warm Night, the same relationship ignitr uses with white on black.

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Beat sheet
  1. Finished lockup holds on Warm Night.
  2. Metric guides fade up: dot-height, x-height, baseline, descender, plus per-letter sidebearings and the mark's circle.
  3. Fill drains to working grey; outlines appear.
  4. Anchor points pop on across all 13 paths.
  5. Camera pushes into the c and travels right through o g e n e s i s.
  6. Arrives at the mark and holds on the petal geometry.
  7. Pulls back out to the full lockup.
  8. Guides and nodes drop, fill lifts to Bone, mark colour floods back.