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Lockup 2 — Mark to Word

Full logo · build → lockup

Two acts. The mark draws itself large and centred in outline, cuts hard to colour, then shrinks into its slot — and the wordmark writes on letter by letter beneath it.

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Beat sheet
  1. Ring is drawn large and centred.
  2. The three petals draw on in outline.
  3. Hard cut: colour floods, a single frame of Bone flash.
  4. The mark scales down and travels into its lockup position.
  5. c o g e n e s i s writes on left to right — each letter strokes, then fills.
  6. Settle.