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Mark 1 — Genesis

Logomark · construction

A compass build. Two large circles and one small circle are struck in sequence; where they overlap, the three petals resolve and take brand colour. This is literally the mark's own construction sheet, animated.

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Beat sheet
  1. Centre axes strike in.
  2. Circle A is drawn, then circle B, then the small circle C — each settles to a dotted guide.
  3. The 1:1 bounding square closes.
  4. The three intersections fill: Cogenesis Red, Cogenesis Red, Digital Red.
  5. Guides drop away and the camera pushes into the finished mark.